Tips on Conducting a Successful Business and Investment in Latin America
Considered as one of the most crucial decisions your company will make in attempting to build business relationship abroad is that of choosing the right person to represent your company, and this is true as far as with Latin America is concern. We are going to present here some suggestions, and if you read more, you will be helped to learn and be guided more about your options in choosing this point person to travel abroad and represent your company.
The number one thing to know is that Latin Americans are a diverse population, thus you have to realize that your representative does not necessarily need to have a Hispanic name and background, because you will not encounter favoritism or discrimination in this regard.
The number two suggestion is to have a representative who can speak and understand both English and language in Latin America, so you have a plus factor together with the fact also that English is also used as the language of business, with an interpreter as an added help. Having a representative who has good conversational skills will help him or her communicate with the hosts that will further enhance friendship for your company.
Next is to realize that your representative will have to do everything he or she can to get to know the hosts in order to slowly build a relationship of trust, over being highly skilled or knowledgeable or competent in your area of business.
Thus there are some characteristics of a good representative that you should look for and develop. So ideally, your company’s representative must be flexible, very patient and most of all a people person.
By being a flexible representative, we mean someone who enjoys new experiences, who is a bit adventurous, and who is adaptable to surroundings not familiar to him or her. Furthermore, the point person must be willing to embrace a culture that is foreign to him or her and learn to adapt various ways to get results, must be available to travel on many trips to get the business done, and eventually can offer continuously his or her customer services even after the business relationship has finalized.
Your point person must have the virtue of patience especially that the pace of life in Latin America is considerably slower. Therefore, there must be an awareness by your representative that it will not be fast to develop relationships, and he or she has to do this with a genuine and personal disposition to develop the friendly relationship with the Latin American company.
In Latin America, it is an admirable quality for a person to have the intellect to carry on long conversations on various range of topics, thus your representative must have this quality especially he or she will be spending lots of time with the hosts there.